2025’s It Girl Style: From Matilda Djerf to Sofia Richie Grainge
Every fashion era has its “It Girls”—those trendsetters who quietly redefine what’s cool, wearable, and aspirational. In 2025, that crown belongs to two very different yet equally influential women: Matilda Djerf and Sofia Richie Grainge. Their styles couldn’t be more distinct, yet both have shaped the way millions are dressing this year.
From soft Scandi waves to clean American luxury, these icons are inspiring more than just outfit ideas. They’re steering the mood of fashion itself.
The Rise of the New Minimalism
To begin with, Sofia Richie Grainge has completely shifted how people view quiet luxury. After her viral wedding in the South of France, she became the face of understated wealth. Think refined tailoring, creamy palettes, and subtle silhouettes. There are no logos, no trends—just timeless elegance.
In 2025, her influence is stronger than ever. Women are gravitating toward cashmere knits, straight-leg trousers, and softly structured coats. Everything looks effortless, even when it’s curated.
Additionally, Sofia’s beauty look matches the vibe. Soft buns, warm nude lips, brushed-up brows. It’s a palette that whispers wealth and taste without trying too hard.
The Power of Matilda Djerf’s Soft Girl Aesthetic
On the other hand, Matilda Djerf has built an empire on sunshine, softness, and Scandi ease. Her brand, Djerf Avenue, continues to dominate fashion feeds. With oversized shirts, tailored shorts, and breezy pastels, she’s created a uniform that’s chic but never fussy.
Notably, Matilda’s hair alone has become its form of currency. Her bouncy, brushed-out layers are now the go-to inspo at salons worldwide. Pair that with glossy skin and natural makeup, and you’ve got the full Djerf effect.
What sets her apart is accessibility. Her looks are attainable and wearable—even for people not deep into fashion. In contrast to Sofia’s luxury edge, Matilda makes casual feel aspirational.
TikTok's Influence on the It Girl Aesthetic
Now, TikTok has only amplified its reach. Short styling videos, GRWM clips, and lifestyle content have made Matilda and Sofia household names among Gen Z and Millennials alike.
Furthermore, users are not just copying outfits—they’re copying energy. They want Sofia’s graceful restraint and Matilda’s playful ease. These women are no longer just style icons—they’re lifestyle muses.
Interestingly, the comments say it all. “Sofia Richie Grainge is my Roman Empire” has become a meme. “Matilda Djerf is my emotional support Pinterest board” isn’t far behind. The fandoms are loyal and growing.
A Tale of Two Moods
Also, it’s worth noting how these two aesthetics represent very different moods. Sofia’s style is rooted in structure, control, and quiet luxury. It leans into old-money codes without being overtly flashy.
Matilda’s world is looser. Her clothes flow, her branding feels like a vacation, and her visuals are steeped in Scandinavian sunshine. It’s fashion that says “slow down,” not “stand out.”
Both offer escape—but in different directions. One leans luxe, the other leans light.
Microtrends Born From Their Influence
Because of their dominance, we’ve seen an influx of microtrends inspired by their wardrobes.
For Sofia:
Ivory suiting
Kitten heels with ankle straps
Monochrome linen sets
Layered gold jewelry
Soft square sunglasses
For Matilda:
Oversized poplin shirts
Baby tees with wide-leg trousers
Pastel knits
Slip skirts with sneakers
The ever-iconic fluffy hairbrush waves
Also, neutral tones are trending again, but this time with contrast. You’ll see a white tank paired with chocolate trousers or a muted trench over butter yellow knits. That balance comes straight from these two influencers’ palettes.
Brands Riding the Wave
Naturally, brands are tapping into this energy.
For Matilda fans, Djerf Avenue remains the holy grail. But other labels like With Jean, Skall Studio, and Aritzia are tailoring their drops toward her audience—focusing on clean lines, sustainable fabrics, and “soft girl” appeal.
In contrast, Sofia’s impact is seen in the rise of The Row-inspired labels like Toteme, Khaite, and Reformation’s minimalist collections. They’re leaning into quiet luxury with minimal branding, lush textures, and investment pieces.
Even fast fashion isn’t immune. Zara and Mango are pushing more muted palettes, tailored blazers, and simple slip dresses than ever before.
What Their Popularity Says About Now
In many ways, the reign of Sofia and Matilda reflects where fashion is emotionally.
After years of dopamine dressing, loud prints, and trend overload, people are craving calm. These women represent stability. They show that chic doesn’t have to be chaotic.
Moreover, in a world of fast scrolls and short attention spans, their styles stick. They offer a sense of identity without chasing the latest viral look. That’s powerful.
How to Channel It Girl Style in 2025
If you want to infuse some of this magic into your wardrobe, it doesn’t take a full makeover. Start small.
Choose quality over quantity. One good blazer > five trendy tops.
Stick to a neutral color palette, then add one soft pop (like butter yellow or blush).
Accessorize thoughtfully: gold hoops, a clean watch, or a silk hair tie.
Focus on hair and skin—both Matilda and Sofia lean into natural beauty.
Embrace the idea that being “put together” doesn’t require being overdone.
Also, think about the mood. What story do you want your outfit to tell? Are you going for “French Riviera elegance” or “Scandi Sunday ease”? Both are valid—just choose what feels real to you.
Final Thoughts
Ultimately, the It Girls of 2025 have redefined what modern fashion looks like. They’ve moved us away from excess and toward emotion. Whether you're drawn to Matilda Djerf’s breezy softness or Sofia Richie Grainge’s polished refinement, something is grounding about both.
They remind us that style isn’t just about what you wear—it’s about how it makes you feel. And in a chaotic world, that kind of fashion comfort is exactly what we need.
